This notice applies to you if we process your personal information as a user of our website. References to we, our or us in this privacy notice are to LiiFT®, Medicaleaf™ Limited and each of its direct and indirect subsidiaries, trading under the “Medicaleaf™” brand
We are committed to respecting your privacy. This notice is to explain how we may use personal information we collect before, during and after your relationship with us. This notice explains how we comply with the law on data protection and what your rights are and for the purposes of data protection we will be the controller of any of your personal information.
We may collect the following types of personal information about you:
We do not generally collect, store and use the following “special categories” of more sensitive personal information regarding you:
Also we do not generally collect, store and use any criminal records history relating to you, our Anti Money Laundering checks may reveal such information.
4. Sources we collect your personal information from
We will collect personal information from a number of sources. These include the following:
The table below describes the main purposes for which we process your personal information, the categories of your information involved and our lawful basis for being able to do this.
|Purpose||Personal information used||Lawful basis|
|Identity and AML checks||All the personal information we collect||We may have a legal obligation to undertake identification and AML checks We also have a legitimate interest in knowing your identity|
|Passing details of our AML checks to third parties||All the personal information we collect||
The third parties have a legitimate interest in undertaking identity and AML checks
|Enter into and perform contracts||All the personal information we collect||
To enter into and perform contracts with either yourself or the organisation that you represent
|Deal with your queries or complaints||All the personal information we collect||
This may be necessary to perform a contract with you or the organisation that you represent
We have a legitimate interest to improve the services or products we provide
|Maintain and improve services and products||All the personal information we collect||We have a legitimate interest to improve the services and products we provide|
|Data analytics and statistical research to help us improve our online services||How you use our website||
We have a legitimate interest to improve the services we provide
|Security of our IT systems||All the personal information we collect||
We have a legitimate interest in ensuring the security of our IT systems.
|Staff training||All the personal information we collect||
We have a legitimate interest to improve the services we provide
|Perform credit checks||Contact details and payment information||We have a legitimate interest to ensure that we are likely to be paid for our services or products|
|Determine services that may be of interest to you||All personal information we collect||
We have a legitimate interest to improve the services and products we provide
|To provide you with requested information||Contact details and services and products or other information that you have requested we provide to you or your organisation||To comply with the request made by you|
|Direct marketing||Contact details and services and products that we have determined may be of interest to you or your organisation and/or which you or your organisation has purchased in the past||We may ask for your consent to process your data for this purpose, you may revoke your consent at any point. Alternatively if you or your organisation has purchased similar services or products from us previously we may market similar products or services as a legitimate interest in developing our business. You have the right to opt out from such marketing at any time|
Where you have given us your consent to use your personal information in a particular manner, you have the right to withdraw this consent at any time, which you may do by contacting us as described in the “Contacting us” section below. We will generally only ask for your consent for direct marketing.
Please note however that the withdrawal of your consent will not affect any use of the data made before you withdrew your consent and we may still be entitled to hold and process the relevant personal information to the extent that we are entitled to do so on bases other than your consent. Withdrawing consent may also have the same effects as not providing the information in the first place, for example we may no longer be able to provide marketing information to you.
We may anonymise and aggregate any of the personal information we hold (so that it does not directly identify you). We may use anonymized and aggregated information for purposes that include testing our IT systems, research, data analysis, improving our site and developing new products and services.
We share personal information with the following parties:
We also use Google Analytics which sets cookies to collect information about how visitors use our website. See our cookie notice for more information. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout .
We do not disclose personal information to anyone else except as set out above. We may provide third parties with aggregate statistical information and analytics about users of our products and services but we will make sure no one can be identified from this information before we disclose it.
We will only send marketing messages to you in accordance with the marketing preferences you set when you create your account or that you tell us afterwards you are happy to receive or where you or the organisation you represent have purchased similar services or goods from us previously.
You can then let us know at any time that you do not wish to receive marketing messages by sending an email to us at firstname.lastname@example.org or by using the by using the details set out in the “Contacting us” section below. You can also unsubscribe from our marketing by clicking on the unsubscribe link in any marketing messages we send to you.
Our directors and other individuals working for us may in limited circumstances access personal information outside of the UK and European Union if they are on holiday abroad outside of the UK or European Union. If they do so they will be using our security measures and will be subject to their arrangements with us which are subject to English Law and the same legal protections that would apply to accessing personal data within the UK.
In limited circumstances the people to whom we may disclose personal information as mentioned in section 6 above may be located outside of the UK and European Union. In these cases we will impose any legally required protections to the personal information as required by law before it is disclosed.
You should note that some of these rights, for example the right to require us to transfer your data to another service provider or the right to object to automated decision making, may not apply as they have specific requirements and exemptions which apply to them and they may not apply to personal information recorded and stored by us. For example we do not use automated decision making in relation to your personal data. However some have no conditions attached, so your right to withdraw consent or object to processing for direct marketing are absolute rights.
Whilst this privacy notice sets out a general summary of your legal rights in respect of personal information, this is a very complex area of law. More information about your legal rights can be found on the Information Commissioner’s website at https://ico.org.uk/for-the-public/.
To exercise any of the above rights, or if you have any questions relating to your rights, please contact us by using the details set out in the “Contacting us” section below. If you are unhappy with the way we are using your personal information you can also complain to the UK Information Commissioner’s Office or your local data protection regulator. We are here to help and encourage to contact us to resolve your complaint first.